Which online marketplaces are popular in the Netherlands?
We have rounded up 12 of the biggest Dutch ecommerce marketplaces,
according to Similar Web statistics for September 2023.
1. Bol.com
Based in Utrecht, the Netherlands, Bol.com is a huge ecommerce retailer.
They have more than 11 million active customers in the Netherlands and
Belgium. Items available to buy include home electronics, music, books,
clothing, toys, beauty, games, and sports equipment.
| Global rank |
#460 |
| Country rank |
#9 in the Netherlands |
| Category rank |
#1 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
73.3 million |
| Share of visitors |
70% Netherlands
26% Belgium
0.6% USA
|
| Annual revenue |
Greater than $1 billion |
2. Amazon.nl
The Dutch sub-domain for Amazon sits in the top three most popular
shopping platforms online. Customers love the low prices on 100 million
items across more than 30 categories, including books, music, games,
fashion, consumer electronics, home, sports or health and beauty.
| Global rank |
#1,479 |
| Country rank |
#23 in the Netherlands |
| Category rank |
#3 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
27.1 million |
| Share of visitors |
78% Netherlands
11% Belgium
2% USA
|
| Annual revenue |
Greater than $1 billion |
3. Coolblue.nl
Coolblue is an electronics retailer with an ecommerce website and 15
physical shops. They serve the Netherlands, Belgium, and Germany. Products
offered include white goods, mobile devices, household appliances, and
electronic beauty tools.
| Global rank |
#3,970 |
| Country rank |
#49 in the Netherlands |
| Category rank |
#4 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
13.1 million |
| Share of visitors |
88% Netherlands
3% USA
2% Belgium
|
| Annual revenue |
Greater than $1 billion |
4. MediaMarkt.nl
The German multinational chain MediaMarkt mainly serves European
consumers. They have 1,000 physical shops and an ecommerce website that
specialise in electronics such as PCs, laptops, smartphones, tablets, and
home and kitchen appliances.
| Global rank |
#8,815 |
| Country rank |
#107 in the Netherlands |
| Category rank |
#11 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
7 million |
| Share of visitors |
94% Netherlands
2% Belgium
0.6% Turkey
|
| Annual revenue |
Greater than $1 billion |
5. Wehkamp.nl
Wehkamp is an online department store that sells apparel, home and garden
items, electronics, baby, and leisure products. Based in the Netherlands,
they are a pure-play business (they have no brick-and-mortar shops).
| Global rank |
#9,653 |
| Country rank |
#109 in the Netherlands |
| Category rank |
#12 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
4.9 million |
| Share of visitors |
97% Netherlands
1.3% Belgium
0.5% USA
|
| Annual revenue |
$200-500 million |
6. Hema.nl
Hema originally stands for Hollandsche Eenheidsprijzen Maatschappij
Amsterdam, which translates as "Hollandic Standard Prices Company
Amsterdam" in English. Founded in the Netherlands, Hema sells household
goods at low prices.
| Global rank |
#7,350 |
| Country rank |
#84 in the Netherlands |
| Category rank |
#10 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
8.2 million |
| Share of visitors |
96% Netherlands
1.6% Belgium
0.4% USA
|
| Annual revenue |
$200-500 million |
7. Kruidvat.nl
A health and beauty retailer, Kruidvat is a Dutch-owned company but has
branches in Belgium. This pharmacy and drugstore chain also has a popular
online store.
| Global rank |
#6,302 |
| Country rank |
#74 in the Netherlands |
| Category rank |
#6 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
8.1 million |
| Share of visitors |
95% Netherlands
3% Belgium
0.4% UK
|
| Annual revenue |
Greater than $1 billion |
8. Leenbakker.nl
Leenbakker, a Dutch discount retailer, has both a physical and online
presence. Their main markets are the Netherlands and Belgium. The range of
products offered is in the value-for-money home furnishings and decor
niche.
| Global rank |
#16,932 |
| Country rank |
#180 in the Netherlands |
| Category rank |
#16 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
3.5 million |
| Share of visitors |
97% Netherlands
1.3% Belgium
0.3% Germany
|
| Annual revenue |
$200-500 million |
9. Kwantum.nl
Kwantum is the biggest home furniture discount retailer in the Netherlands
and Belgium. They have 99 physical shops and an online platform selling
low-priced home and garden items.
| Global rank |
#28,601 |
| Country rank |
#331 in the Netherlands |
| Category rank |
#21 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
2.2 million |
| Share of visitors |
98% Netherlands
0.7% Belgium
0.2% USA
|
| Annual revenue |
$2-5 million |
10. Jysk.nl
The largest Danish retailer, Jysk, is a home furnishing ecommerce store
selling items such as mattresses, bathroom accessories, sofas, and garden
bistro sets. They have over 3,000 brick-and-mortar shops and an online
store that serves 48 countries.
| Global rank |
#30,408 |
| Country rank |
#364 in the Netherlands |
| Category rank |
#22 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
1.9 million |
| Share of visitors |
96% Netherlands
1.3% Belgium
0.6% USA
|
| Annual revenue |
Greater than $1 billion |
11. OTTO.nl
Otto is a German online retailer with its headquarters in Hamburg. They
specialise in fashion and lifestyle products, with an online presence in
more than 22 countries.
| Global rank |
#33,173 |
| Country rank |
#23 in the Netherlands |
| Category rank |
#25 in the Netherlands
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
1.7 million |
| Share of visitors |
94% Netherlands
2.3% Belgium
0.9% Germany
|
| Annual revenue |
$15-25 million |
