Where to sell in the UK: 7 most popular online marketplaces (2023)

Selling to British digital shoppers is made easier with high-traffic online marketplaces. These websites have millions of visits per month, which allows sellers to get their products in front of a large buying audience.

According to Statista, the UK has the most advanced ecommerce market in Europe. With 60 million online shoppers in 2023, dropshipping in the UK is an appealing business idea.

Data from ecommerceDB in 2023 shows that fashion is the biggest online market niche with 30% of the overall revenue. This is followed by food and personal care (24%), electronics and media (18%), toys, hobby and DIY (15.7%), and furniture and appliances (11.6%).

An online marketplace, sometimes called an electronic marketplace, is an ecommerce site. Two criteria define it:

• A wide variety of products available to purchase
• There are third-party sellers

Dropshipping on an online marketplace is a great alternative to selling from your own ecommerce website. These are some of the most-visited online marketplaces you might use for dropshipping with dropXL in the UK. Data has been taken from Similar Web statistics for September 2023.

1. Amazon.co.uk

The British domain for Amazon tops the charts as the number one place for online shopping. Amazon UK has localised its platform for British users and is a trusted, super-fast supplier of goods.

2. eBay.co.uk

American-born eBay is one of the world's biggest online marketplaces. The UK domain is popular for buying and selling products including furniture, cars, electronics, home appliances, sports, and leisure.

3. Not On The High Street

Not On The High Street specialises in selling gifts, flowers, jewellery, hobby and leisure, pet care, and beauty items. It is a British company that has a selling programme for interested entrepreneurs.

4. OnBuy.com

One of the fastest-growing online marketplaces is OnBuy. It is a British business that operates in over 51 countries. Sellers offer products across a range of categories.

5. Manomano.co.uk

With headquarters in Paris, France, ManoMano specialises in the home and garden retail sector. The ecommerce site sells products for home improvement and renovation.

6. Fruugo.co.uk

Fruugo is a British online marketplace. It operates in 42 countries and 31 currencies around the world. Over 3,000 retailers sell more than 100 million products on the platform.

7. eBid.net

Popular in the UK and the USA is the British auction site, eBid. It is a large marketplace, user database, and free listings. There are buyers and sellers in more than 100 countries worldwide using the ecommerce platform.

With a dropshipping supplier, you can list products on British online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your UK customers can benefit from fast and free delivery thanks to our warehouses in Europe.

Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.

Sell in the UK ecommerce market with dropXL. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.