Dropshipping trends in the pet market: 10 products to sell in 2023

Dropshipping pet products is still a lucrative business idea.

Pet owners are often called "pet parents" as pets become more humanised. A report by Euromonitor in June 2022 highlights how remote working has increased owners' time with their animal companions.

Globally, more than 70% of pet parents view their pets as part of the family, says the same report.

The younger generations opt to adopt animals rather than having children, which also influences the huge demand for pet care supplies.

What products will be popular in the upcoming year? Here are 10 trending pet items you should dropship.

Dog and cat owners have recently shown interest in slow feeder pet bowls. Specifically, the term "ceramic slow feeder dog bowl" saw a 70% increase in Google searches worldwide at the end of 2022.

Many pets suffer from digestive issues from eating too fast. Slow feeder bowls are pet bowls with ridges and mazes designed to slow eating.

These bowls also stimulate pets, provide challenges, and help pets lose weight.

District70 bamboo slow feeder for dogs (EAN: 8717202615971)

Types of slow feeder bowls:

Key selling points of slow feeder bowls:

Giving pets their own wardrobe is now the norm. According to an article in Yahoo! Finance, December 2022, the pet clothing market will reach USD 7.3 billion by 2028.

SkyQuest found that pet clothing sales have increased by 21% since 2019. Canines dominate the market with 60% of sales by dog owners and 30% by cat owners.

The most popular pet fashion items are coats, jumpers, and T-shirts. In December 2022, the search term "Dolly Parton pet clothes" rose by 300% on Google.

In 2023, Google searches for "dog sweaters," "waterproof dog coat," and "dog puffer jacket" have increased by 900% as pet owners prepare for cold weather.

Trixie yellow dog coat (EAN: 4011905679723)

Key selling points for pet clothes:

Cats can use magnetic pet collars to use their cat flaps for exclusive entry and to keep stray cats at bay. It is an effective safety measure for pet parents living in a neighbourhood with many cats.

The cat collar must be used with a magnetic cat flap to work.

Key selling points of a magnetic cat collar:

PetSafe magnetic collar key (EAN: 5011569002867)

Lick and sniff mats are designed to help cat and dog parents care for their pets' health and reduce boredom.

Licking mats are silicone mats with small grooves and bristles. When pets eat food from the mat, the texture promotes licking. Sniff mats are made of sturdy or soft material with hiding places to plant treats. Pets must explore and use their nose to find their tasty reward. Key selling points of a lick or sniff mat:

Between December 2022 and June 2023, the terms "lick mats for dogs" and "sniff mats" both increased by 900% on Google.

Animal Boulevard pet sniffing mat (EAN: 5400956509025)

A cat litter cabinet combines practicality and home decor. The traditional cat litter tray is usually a plastic tub with a lid. For stylish homeowners, this can be ugly and ill-fitting with their interior design. Instead, a cat litter cabinet houses a cat toilet. The structure is usually made from wood or MDF for a luxe aesthetic.

Key selling points for a cat litter cabinet:

Kerbl cat litter cabinet (EAN: 4018653963708)

It's not just cats and dogs getting all the attention. People are becoming more attentive to wildlife in their local area. The search term "hedgehog house" has exploded in popularity on Google. From December 2022-June 2023, "hedgehog house" has seen a 900% increase in searches online.

In fact, many wildlife fans have created TikToks showing how they shelter, feed, and observe animals such as hedgehogs, squirrels, toads, and mice in their garden. These videos gained millions of views, which proves how much people love animals.

Hedgehogs are native to Europe, central and eastern Africa, Asia, and the Middle East. Hedgehogs are not in North America or Australia.

Key selling points for a hedgehog house:

ProGarden wooden hedgehog house (EAN: 8720573196642)

Chicken coops, or chicken houses, shelter chickens from predators. Chickens need a coop to nest and sleep in safely. Keeping hens has risen in popularity according to an article in The Guardian, 2022. It says that chickens "are often described as being like cats and dogs with feathers, and they can be as endearing and inquisitive as any of our other household pets."

A post by The Country Smallholder reports that the UK, Holland, and Germany are the European countries with the highest number of chicken keepers. In Britain, chickens became the fourth most popular pet during Covid-19, according to Country Life. Meanwhile in the USA, ownership of chickens increased by 13% during the pandemic in 2020, says the American Pet Product Association's 2021-2022 National Pet Owners Survey. Key selling points for a chicken coop:

vidaXL chicken coop (EAN: 8720286200353)

Dogs love being outside, which is why a pet bike trailer is such a clever idea. Dog owners can take their dogs on an adventure without worrying about getting tired. Pet bike trailers are a fun and safe way to include your canine friends on cycling excursions.

Key selling points for a pet bike trailer:

vidaXL dog bike trailer (EAN: 8718475718062)

Not just for the demographic of people who treat dogs as children, pet strollers are practical for dog walking. Small dogs usually get exhausted on walks, leaving the owner with no choice but to carry them like babies back home. Pet strollers save the aching arms and backs of pet owners.

Key selling points for a pet stroller:

vidaXL 2-in-1 pet bike trailer and jogging stroller (EAN: 8718475718048)

Bee hotels, otherwise known as bee houses or bee nesting boxes, have gained popularity since the pandemic. Google shows curiosity and interest in local nature stayed put after lockdown. Google Adwords shows the search term "bee hotel" has increased by more than 900% between January and May 2023.

Made of wood, bee hotels offer small holes for solitary bees. In particular, species such as Mason and leaf-cutter bees look for small hollow tubes for nesting and raising their young. They will seek out these places in fallen or decaying trees, writes experts in The Independent.

What if you are afraid of bee stings? It is fortunate that bee houses attract the types of bees that do not have hive aggression, unlike social bees.

Key selling points for a bee hotel:

vidaXL solid fir wood bee hotel (EAN: 8720286182581)

Once you have your dropshipping ideas, create an account with dropXL. With a product catalogue of more than 90,000 items and a powerful dropshipping online platform, you have everything you need to run a successful ecommerce store.