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  3. 11 most popular online marketplaces in the Netherlands (2023)

11 most popular online marketplaces in the Netherlands (2023)

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  3. 11 most popular online marketplaces in the Netherlands (2023)

11 most popular online marketplaces in the Netherlands (2023)

bySophie Lockyer
11 December, 2023
4 minutes read
Grow Your Business

If you're thinking of starting an ecommerce business in the Netherlands, you don't have to create your own website. Online marketplaces are a quick way to get your products in front of a large volume of shoppers.

Table of Contents

What is an online marketplace?

An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:

  • A wide variety of products available to purchase
  • There are third-party sellers

Which online marketplaces are popular in the Netherlands?

We have rounded up 12 of the biggest Dutch ecommerce marketplaces, according to Similar Web statistics for September 2023.

1. Bol.com

Based in Utrecht, the Netherlands, Bol.com is a huge ecommerce retailer. They have more than 11 million active customers in the Netherlands and Belgium. Items available to buy include home electronics, music, books, clothing, toys, beauty, games, and sports equipment.

Global rank #460
Country rank #9 in the Netherlands
Category rank #1 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 73.3 million
Share of visitors 70% Netherlands
26% Belgium
0.6% USA
Annual revenue Greater than $1 billion
2. Amazon.nl

The Dutch sub-domain for Amazon sits in the top three most popular shopping platforms online. Customers love the low prices on 100 million items across more than 30 categories, including books, music, games, fashion, consumer electronics, home, sports or health and beauty.

Global rank #1,479
Country rank #23 in the Netherlands
Category rank #3 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 27.1 million
Share of visitors 78% Netherlands
11% Belgium
2% USA
Annual revenue Greater than $1 billion
3. Coolblue.nl

Coolblue is an electronics retailer with an ecommerce website and 15 physical shops. They serve the Netherlands, Belgium, and Germany. Products offered include white goods, mobile devices, household appliances, and electronic beauty tools.

Global rank #3,970
Country rank #49 in the Netherlands
Category rank #4 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 13.1 million
Share of visitors 88% Netherlands
3% USA
2% Belgium
Annual revenue Greater than $1 billion
4. MediaMarkt.nl

The German multinational chain MediaMarkt mainly serves European consumers. They have 1,000 physical shops and an ecommerce website that specialise in electronics such as PCs, laptops, smartphones, tablets, and home and kitchen appliances.

Global rank #8,815
Country rank #107 in the Netherlands
Category rank #11 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 7 million
Share of visitors 94% Netherlands
2% Belgium
0.6% Turkey
Annual revenue Greater than $1 billion
5. Wehkamp.nl

Wehkamp is an online department store that sells apparel, home and garden items, electronics, baby, and leisure products. Based in the Netherlands, they are a pure-play business (they have no brick-and-mortar shops).

Global rank #9,653
Country rank #109 in the Netherlands
Category rank #12 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 4.9 million
Share of visitors 97% Netherlands
1.3% Belgium
0.5% USA
Annual revenue $200-500 million
6. Hema.nl

Hema originally stands for Hollandsche Eenheidsprijzen Maatschappij Amsterdam, which translates as "Hollandic Standard Prices Company Amsterdam" in English. Founded in the Netherlands, Hema sells household goods at low prices.

Global rank #7,350
Country rank #84 in the Netherlands
Category rank #10 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 8.2 million
Share of visitors 96% Netherlands
1.6% Belgium
0.4% USA
Annual revenue $200-500 million
7. Kruidvat.nl

A health and beauty retailer, Kruidvat is a Dutch-owned company but has branches in Belgium. This pharmacy and drugstore chain also has a popular online store.

Global rank #6,302
Country rank #74 in the Netherlands
Category rank #6 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 8.1 million
Share of visitors 95% Netherlands
3% Belgium
0.4% UK
Annual revenue Greater than $1 billion
8. Leenbakker.nl

Leenbakker, a Dutch discount retailer, has both a physical and online presence. Their main markets are the Netherlands and Belgium. The range of products offered is in the value-for-money home furnishings and decor niche.

Global rank #16,932
Country rank #180 in the Netherlands
Category rank #16 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 3.5 million
Share of visitors 97% Netherlands
1.3% Belgium
0.3% Germany
Annual revenue $200-500 million
9. Kwantum.nl

Kwantum is the biggest home furniture discount retailer in the Netherlands and Belgium. They have 99 physical shops and an online platform selling low-priced home and garden items.

Global rank #28,601
Country rank #331 in the Netherlands
Category rank #21 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 2.2 million
Share of visitors 98% Netherlands
0.7% Belgium
0.2% USA
Annual revenue $2-5 million
10. Jysk.nl

The largest Danish retailer, Jysk, is a home furnishing ecommerce store selling items such as mattresses, bathroom accessories, sofas, and garden bistro sets. They have over 3,000 brick-and-mortar shops and an online store that serves 48 countries.

Global rank #30,408
Country rank #364 in the Netherlands
Category rank #22 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 1.9 million
Share of visitors 96% Netherlands
1.3% Belgium
0.6% USA
Annual revenue Greater than $1 billion
11. OTTO.nl

Otto is a German online retailer with its headquarters in Hamburg. They specialise in fashion and lifestyle products, with an online presence in more than 22 countries.

Global rank #33,173
Country rank #23 in the Netherlands
Category rank #25 in the Netherlands
(Ecommerce & Shopping > Marketplace)
Monthly visits 1.7 million
Share of visitors 94% Netherlands
2.3% Belgium
0.9% Germany
Annual revenue $15-25 million

Start an ecommerce store with dropXL

Take a share of the Dutch ecommerce market. Who better to use than Dutch retailer vidaXL? Sell low-priced, high-quality products with no commission taken from your sales. Try it now and create your dropshipping account.

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    Sophie Lockyer

    Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.

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