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  3. 16 most-popular ecommerce stores in the UAE in 2023

16 most-popular ecommerce stores in the UAE in 2023

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  3. 16 most-popular ecommerce stores in the UAE in 2023

16 most-popular ecommerce stores in the UAE in 2023

bySophie Lockyer
11 May, 2023
4 minutes read
Marketing Tips

Have you ever wondered which ecommerce stores in the United Arab Emirates are the most popular? This list compiles 16 of the most-visited online retailers, according to Similar Web statistics in March 2023.

Table of Contents

1. Amazon.ae

The Emirati sub-domain for Amazon takes first place as the most popular shopping platform online. It is trusted by consumers for reliable service and fast delivery of items.

Global rank #1,633
Country rank #6 in UAE
Category rank #1 in UAE
(Ecommerce & Shopping)
Monthly visits 22.6 million
Share of visitors 75% UAE
3% USA
2% India
Annual revenue $1 billion

2. Noon.com

Noon is the Middle East's "homegrown" online marketplace to purchase fashion, electronics, beauty, home, and baby products. They serve mostly the UAE, Saudi Arabia, and Egypt.

Global rank #2,774
Country rank #31 in UAE
Category rank #2 in UAE
(Ecommerce & Shopping)
Monthly visits 17.6 million
Share of visitors 35% UAE
32% Saudi Arabia
20% Egypt
Annual revenue $200-500 million

3. Opensooq.com

Opensooq is the largest marketplace in the Middle East and North Africa region. The app has over 20 million downloads. It is an online classified platform used to buy and sell cars, home furniture, property, and services.

Global rank #2,210
Country rank #66 in Saudi Arabia
Category rank #1 in Saudi Arabia
(Ecommerce & Shopping)
Monthly visits 22.4 million
Share of visitors 24% Saudi Arabia
15% Jordan
15% UAE
Annual revenue $15-25 million

4. Dubizzle.com

Founded in Dubai, Dubizzle is one of the leading classifieds websites for users to freely buy and sell in the UAE.

Global rank #7,380
Country rank #26 in UAE
Category rank #1 in UAE
(Ecommerce & Shopping> Classified)
Monthly visits 6.2 million
Share of visitors 78% UAE
3% India
2% Saudi Arabia
Annual revenue $25-50 million

5. Amazon.com

The American Amazon portal is hugely popular in the UAE due to its extensive range of products and sellers.

Global rank #13
Country rank #5 in UAE
Category rank #1 in USA
(Ecommerce & Shopping> Marketplace)
Monthly visits 2.4 billion
Share of visitors 82% USA
1.11% India
<0.7% UAE
Annual revenue $1 billion

6. Ounass.ae

Ounass is an online retailer that offers luxury brands to the Middle East.

Global rank #56,229
Country rank #196 in UAE
Category rank #4 in UAE
(Lifestyle > Fashion & Apparel)
Monthly visits 1 million
Share of visitors 77% UAE
5% India
3% USA
Annual revenue $20-50 million

7. vidaXL.ae

Dutch company vidaXL are popular for their affordable range of home and garden items, sports equipment, baby products, and children's toys.

Global rank #328,299
Country rank #1,405 in UAE
Category rank #5 in UAE
(Ecommerce & Shopping > Classified)
Monthly visits 137,500
Share of visitors 94% UAE
1% USA
1% Netherlands
Annual revenue $50-100 million

8. Groupon.ae

This American-born company is a hit in the UAE for local discounts across travel, goods, and services.

Global rank #106,023
Country rank #418 in UAE
Category rank #1
(Ecommerce & Shopping > Coupons)
Monthly visits 446,000
Share of visitors 82% UAE
3% India
3% Ukraine
Annual revenue $1 billion

9. Lookfantastic.ae

Lookfantastic is a globally renowned British brand. Customers enjoy quick delivery of skincare, makeup, and hair care products.

Global rank #137,264
Country rank #840 in UAE
Category rank #5 in UAE
(Lifestyle > Beauty & Cosmetics)
Monthly visits 338,300
Share of visitors 68% UAE
15% Saudi Arabia
7% Bahrain
Annual revenue $100-200 million

10. Sephora.ae

A multinational retailer, Sephora is a French company that specialise in personal care and beauty products.

Global rank #71,702
Country rank #282 in UAE
Category rank #2 in UAE
(Lifestyle > Beauty & Cosmetics)
Monthly visits 716,500
Share of visitors 81% UAE
4% USA
2% Qatar
Annual revenue $1 billion

11. Fruugo.ae

Founded in the UK, Fruugo is a global online marketplace that sells millions of products.

Global rank #185,368
Country rank #779 in UAE
Category rank #18 in UAE
(Ecommerce & Shopping > Marketplace)
Monthly visits 311,400
Share of visitors 92% UAE
2% USA
2% Turkey
Annual revenue $10-15 million

12. Sharafdg.com

An Emirati online retailer specialising in electronic goods.

Global rank #24,041
Country rank #121 in UAE
Category rank #3 in UAE
(Computers, Electronics & Technology > Consumer Electronics)
Monthly visits 2.6 million
Share of visitors 49% UAE
13% Oman
9% India
Annual revenue $200-500 million

13. Desertcart.ae

Desertcart is an international online retailer based in Dubai. They sell electronics, kitchenware, books, and clothing with priority delivery to the Middle East and North Africa region.

Global rank #79,652
Country rank #316 in UAE
Category rank #12 in UAE
(Ecommerce & Shopping > Marketplace)
Monthly visits 835,100
Share of visitors 81% UAE
5% USA
2% Seychelles
Annual revenue $2-5 million

14. Carrefouruae.com

French group, Carrefour, is a global retailer that operates through supermarkets and an online platform.

Global rank #26,299
Country rank #73 in UAE
Category rank #5
(Ecommerce & Shopping > Marketplace)
Monthly visits 2.1 million
Share of visitors 78% UAE
4% India
2% Pakistan
Annual revenue $1 billion

15. Apple.com

The famous American creator of the iPhone and MacBook, Apple is a popular brand in the UAE.

Global rank #89
Country rank #73 in USA
Category rank #1 in UAE
(Computers, Electronics & Technology > Consumer Electronics)
Monthly visits 449 million
Share of visitors 32% USA
6% Japan
<1% UAE
Annual revenue $1 billion

16. Whizz.ae

Dubai-based Whizz is an online shopping marketplace for fashion, electronics, sportswear, and beauty items.

Global rank #391,748
Country rank #4,333 in UAE
Category rank #52 in UAE
(Ecommerce & Shopping > Marketplace)
Monthly visits 146,900
Share of visitors 50% UAE
15% Seychelles
8% USA
Annual revenue $2-5 million

Start an ecommerce store with dropXL

You can sell vidaXL products on dropXL. Dutch-born vidaXL is an international online giant that offers more than 90,000 high quality products. To sell vidaXL products online from your ecommerce store, sign up on dropXL.

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    Sophie Lockyer

    Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.

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