10 most popular online marketplaces in France (2023)

As the 7th largest ecommerce market in the world in 2023, according to ecommerceDB data, France is a country where dropshipping has a great opportunity for success. Fashion is the most popular online purchase by the French, with 28% of the revenue. This is followed by food and personal care (24%), electronics and media (18%), furniture and appliances (15%), and toys, hobby and DIY (14%).

An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:

• A wide variety of products available to purchase
• There are third-party sellers

Dropshipping on an online marketplace is a great alternative to selling from your own ecommerce website. These are some of the most-visited online marketplaces you might use for dropshipping with dropXL (with data from Similar Web statistics for September 2023).

1. Amazon.fr

The French domain for Amazon tops the charts as the number one place for online shopping. Amazon France has localised its platform for French users and is a trusted, super-fast supplier of goods.

2. Aliexpress.com

Chinese-owned Aliexpress is owned by the Alibaba Group. Although it only launched in 2010, it has become one of the biggest players in ecommerce. Consumers love the extremely low-price product range, which is mainly produced by Chinese manufacturers.

3. Cdiscount.fr

Cdiscount was founded in France and has become one of the major ecommerce retailers in the country. They sell furniture, bedding, home electronics, fashion, beauty, and toys, among other products, across 40 categories.

4. Fnac.com

Fnac stands for Fédération Nationale d’Achats des Cadres (National Purchasing Federation for Cadres). It is a French retailer with physical stores and an ecommerce platform. They sell computers, tablets, books, and music.

5. Ebay.fr

eBay is one of the world's biggest online marketplaces. The French domain is popular for buying and selling products including furniture, cars, electronics, home appliances, sports, and leisure.

6. Decathlon.fr

Decathlon is a French sports goods retailer that sells affordable items for camping, racquet sports, swimming, diving, gym, hiking, team sports, and cycling.

7. Darty.com

One of Europe's major electronics retailers, The Darty Group, also owns Fnac. They are based in France but serve Spain, Portugal, Belgium, Switzerland, Luxembourg, Tunisia, Qatar, the Ivory Coast, Cameroon, the Congo and Senegal.

8. Rueducommerce.fr

Part of the Shop Invest Group, Rue de Commerce is an online retailer that sells consumer electronics. The internet store sells more than 3 million products across computing, gaming, and telephony.

9. Pixmania.com

Pixmania is a French retailer that was originally named Fotovista. It is part of the Dixons Retail Group. Until 2013, they only had an online presence, but they now have physical stores. They focus on electronic goods such as phones, tablets, and games.

10. Manomano.fr

With headquarters in Paris, France, ManoMano specialises in the home and garden retail sector. The ecommerce site sells products for home improvement and renovation.

With a dropshipping supplier, you can list products on French online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your French customers can benefit from fast and free delivery thanks to our warehouse in the Netherlands.

Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.

Sell in the French ecommerce market with dropXL. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.