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  3. 10 most popular online marketplaces in France (2023)

10 most popular online marketplaces in France (2023)

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  3. 10 most popular online marketplaces in France (2023)

10 most popular online marketplaces in France (2023)

bySophie Lockyer
11 December, 2023
4 minutes read
Grow Your Business

As the 7th largest ecommerce market in the world in 2023, according to ecommerceDB data, France is a country where dropshipping has a great opportunity for success. Fashion is the most popular online purchase by the French, with 28% of the revenue. This is followed by food and personal care (24%), electronics and media (18%), furniture and appliances (15%), and toys, hobby and DIY (14%).

Table of Contents

What is an online marketplace?

An online marketplace, sometimes known as an electronic marketplace, is an ecommerce site. It is defined by two criteria:

  • A wide variety of products available to purchase
  • There are third-party sellers

Which online marketplaces are popular in France?

Dropshipping on an online marketplace is a great alternative to selling from your own ecommerce website. These are some of the most-visited online marketplaces you might use for dropshipping with dropXL (with data from Similar Web statistics for September 2023).

1. Amazon.fr

The French domain for Amazon tops the charts as the number one place for online shopping. Amazon France has localised its platform for French users and is a trusted, super-fast supplier of goods.

Global rank #138
Country rank #5 in France
Category rank #1 in France
(Ecommerce & Shopping > Marketplace)
Monthly visits 185.4 million
Share of visitors 89% France
3% Belgium
1% Switzerland
Annual revenue Greater than $1 billion
2. Aliexpress.com

Chinese-owned Aliexpress is owned by the Alibaba Group. Although it only launched in 2010, it has become one of the biggest players in ecommerce. Consumers love the extremely low-price product range, which is mainly produced by Chinese manufacturers.

Global rank #63
Category rank #2 in France
(Ecommerce & Shopping > Marketplace)
Monthly visits 478.4 million
(30.45 million from France)
Share of visitors 11% Brazil
7.8% France
7.4% Spain
Annual revenue $25-50 million
3. Cdiscount.fr

Cdiscount was founded in France and has become one of the major ecommerce retailers in the country. They sell furniture, bedding, home electronics, fashion, beauty, and toys, among other products, across 40 categories.

Global rank #1,383
Country rank #52 in France
Category rank #3 in France
(Ecommerce & Shopping > Marketplace)
Monthly visits 30.8 million
Share of visitors 92% France
1.4% Belgium
0.7% Switzerland
Annual revenue Greater than $1 billion
4. Fnac.com

Fnac stands for Fédération Nationale d’Achats des Cadres (National Purchasing Federation for Cadres). It is a French retailer with physical stores and an ecommerce platform. They sell computers, tablets, books, and music.

Global rank #2,225
Country rank #92 in France
Category rank #1 in France
(Ecommerce & Shopping > Other)
Monthly visits 23.6 million
Share of visitors 86% France
2.3% Belgium
1.4% Martinique
Annual revenue Greater than $1 billion
5. Ebay.fr

eBay is one of the world's biggest online marketplaces. The French domain is popular for buying and selling products including furniture, cars, electronics, home appliances, sports, and leisure.

Global rank #1,489
Country rank #61 in France
Category rank #4 in France
(Ecommerce & Shopping > Marketplace)
Monthly visits 30 million
Share of visitors 87% France
2% Belgium
1.4% Switzerland
Annual revenue Greater than $1 billion
6. Decathlon.fr

Decathlon is a French sports goods retailer that sells affordable items for camping, racquet sports, swimming, diving, gym, hiking, team sports, and cycling.

Global rank #2,411
Country rank #93 in France
Category rank #6 in France
(Ecommerce & Shopping > Marketplace)
Monthly visits 20 million
Share of visitors 93% France
1.2% Belgium
1.2% Switzerland
Annual revenue Greater than $1 billion
7. Darty.com

One of Europe's major electronics retailers, The Darty Group, also owns Fnac. They are based in France but serve Spain, Portugal, Belgium, Switzerland, Luxembourg, Tunisia, Qatar, the Ivory Coast, Cameroon, the Congo and Senegal.

Global rank #4,805
Country rank #162 in France
Category rank #3 in France
(Computers Electronics & Technology > Consumer Electronics)
Monthly visits 11.2 million
Share of visitors 94% France
1% Belgium
0.5% UK
Annual revenue $100-200 million
8. Rueducommerce.fr

Part of the Shop Invest Group, Rue de Commerce is an online retailer that sells consumer electronics. The internet store sells more than 3 million products across computing, gaming, and telephony.

Global rank #26,933
Country rank #915 in France
Category rank #18 in France
(Ecommerce & Shopping > Marketplace)
Monthly visits 2.4 million
Share of visitors 90% France
2.5% Belgium
0.9% Germany
Annual revenue $200-500 million
9. Pixmania.com

Pixmania is a French retailer that was originally named Fotovista. It is part of the Dixons Retail Group. Until 2013, they only had an online presence, but they now have physical stores. They focus on electronic goods such as phones, tablets, and games.

Global rank #128,521
Country rank #5,000 in France
Category rank #35 in France
(Computers Electronics & Technology > Consumer Electronics)
Monthly visits 162,200
Share of visitors 75% France
17% Belgium
2.3% Switzerland
Annual revenue $200-500 million
10. Manomano.fr

With headquarters in Paris, France, ManoMano specialises in the home and garden retail sector. The ecommerce site sells products for home improvement and renovation.

Global rank #3,304
Country rank #119 in France
Category rank #2 in France
(Home & Garden)
Monthly visits 16 million
Share of visitors 95% France
1.3% Belgium
0.4% Switzerland
Annual revenue Greater than $1 billion

How do I sell on an online marketplace?

With a dropshipping supplier, you can list products on French online marketplaces without sending the customer orders yourself. When you sell a vidaXL item, we take care of order fulfilment from our warehouses. Your French customers can benefit from fast and free delivery thanks to our warehouse in the Netherlands.

Top tip: Make sure to check the latest terms and conditions of each online marketplace. Some don't allow dropshipping whereas others do.

Start an ecommerce store with dropXL

Sell in the French ecommerce market with dropXL. Sign up to access over 90,000 SKUs across product categories such as home and garden furniture, pet supplies, baby items, sports goods, and children's toys.

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    Sophie Lockyer

    Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.

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